Nicko McBrain, Iron Maiden, Charlotte di Vita MBE and Ozzy Osbourne pose with Whatever It Takes charitable products featuring their artwork at the official launch of Whatever It Takes. The launch took place at the Dorchester Hotel London, generously funded and organised by Sharon Osborne and Ozzy.
Whatever
It Takes
The first level of engagement for our leaders is to design and donate their own unique symbol of hope for the 21st century, a simple self-portrait and signed message of hope. This has enabled 21st Century Leaders to launch a unique cause-related artwork campaign, Whatever It Takes.
The celebrity artworks have been featured on socially and environmentally responsible Whatever It Takes products.
Whatever It Takes is a unique artwork project. The artwork of our celebrity leaders has been used to create products as varied as tableware, apparel, bags, jewellery, watches, stationery, phone and computer accessories, etc. with as many as 430 different products in manufacture each year.
21st Century Leader Dave Grohl, Foo Fighters frontman, poses with Whatever It Takes charity wristbands decorated with his artwork.
Selection of Whatever it Takes celebrity designed mugs, with artworks donated by 21st Century Leaders David Bowie, Gwen Stefani, Phil Collins LVO, Coldplay and Ronnie Wood, Rolling Stones.
Whatever It Takes T-shirt by 21st Century Leader Samuel L Jackson.
Selection of Whatever It Takes celebrity designed patches, with artworks donated by 21st Century Leaders Charlize Theron, Nicole Kidman AC and Moby.
Joss Stone poses with Whatever It Takes charity wristbands decorated with her artwork, at T in the Park Festival.
21st Century Leader Dave Grohl, Foo Fighters frontman, poses with Whatever It Takes charity wristbands decorated with his artwork.
Selection of Whatever it Takes celebrity designed mugs, with artworks donated by 21st Century Leaders David Bowie, Gwen Stefani, Phil Collins LVO, Coldplay and Ronnie Wood, Rolling Stones.
Whatever It Takes T-shirt by 21st Century Leader Samuel L Jackson.
Selection of Whatever It Takes celebrity designed patches, with artworks donated by 21st Century Leaders Charlize Theron, Nicole Kidman AC and Moby.
Joss Stone poses with Whatever It Takes charity wristbands decorated with her artwork, at T in the Park Festival.
Swimwear
Footwear
Headwear
Hosiery
Jewellery
Wristbands
Leather Goods
Luggage & Tags
Umbrellas
Fragrances
Skincare, Cosmetics & Nail Art
Toiletries
Home Textiles
Kitchen, Tableware & Glassware
Beach & Picnic Gear
Candles
Xmas Ornaments
Storage Systems
Books
Greeting Cards & Postcards
Toys
Water
Beverages
Electronic Accessories
Sporting Goods
Musical Instruments
Pet Products
Swimwear
Footwear
Headwear
Hosiery
Jewellery
Wristbands
Leather Goods
Luggage & Tags
Umbrellas
Fragrances
Skincare, Cosmetics & Nail Art
Toiletries
Home Textiles
Kitchen , Tableware & Glassware
Beach & Picnic Gear
Candles
Xmas Ornaments
Storage Systems
Books
Greeting Cards & Postcards
Toys
Water
Beverages
Electronic Accessories
Sporting Goods
Musical Instruments
Pet Products
Since 2004, Whatever It Takes has generated over $12 million in royalties from the sale of Whatever It Takes products, to tackle poverty alleviation and to protect our environment, whilst also providing production opportunities in 14 countries and encouraging social and environmental improvements in 88 factories engaged by our licensees. Net profits have been invested where most needed to alleviate poverty and to protect our environment.
ETHICAL MANUFACTURE
Whatever It Takes celebrity merchandise has been produced under ethical working conditions and all materials and methods of manufacture have been as environmentally sustainable as possible. 21st Century Leaders takes its core understanding of good labour standards from The International Labour Organisation and uses The Ethical Trading Initiative’s Base Code as a tool to assess standards of working conditions.
The WIT programme has worked with the most respected auditing bodies in the world to help our manufacturing partners build up to and improve on the ETI base code. Licensees have been expected to make continual improvements to the ethical profile of their manufacturing process with every production run. We have worked with licensees to analyse the environmental impact of their production process. Looking at the product profile from raw materials up and where possible find environmental and sustainable alternatives to the common damaging components of manufactured goods.