Our
Achievements
21st Century Leaders leverages the support of its celebrity patrons to support the creation of high profile fundraising activities worldwide.
21st Century Leaders does not solely carry out its own charitable programmes, it is also very much an enabler of other charities. 21st Century Leaders' independently, self generated income from various social enterprises allows 21st Century Leaders to work free of charge and pro bono in its support of our partner charities' own fundraising activities.
2002-2024
Gathering the unique artworks of hope for the 21st Century, self-portraits and signed messages of hope from over 750 leaders celebrated in the field.
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2002-2024
Launching Whatever It Takes, a charitable brand and global ethical product campaign which created as many as 430 different products in manufacture each year in 4,613 international outlets across 43 markets worldwide generating $12.15 million in royalties.
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2004-2024
Raising funds through Whatever It Takes product sales & royalties to pay a small specialised team for over 16 years, which allowed 21CL to help 15 other charities to obtain grants from its network of donors and grant giving organisations, totaling $1.5 million.
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March 2013
In March 2013, assisting The Royal Family of Qatar for the Social Development Centre’s 8th Charity Gala Dinner, introducing 21CL contacts who created and supplied special auction prizes which generated $755,000.
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2010
Being recognised as an official charity in the UAE and achieving registration as the first international foundation in Masdar, the UAE’s first zero waste carbon neutral city.
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2009-2011
Founding Trade plus Aid South Africa and assisting by setting up the road show which found the financing and funding, raising an initial seed investment of $405,680 to initiate their domestic clean energy biogas programmes for the poorest communities.
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October 2009
Engaging our celebrity leaders’ attendance and celebrity auction prizes for The Royal Family of Qatar’s ROTA Royal Gala Dinner event, which generated $25 million.
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October 2009
Successfully launching the first 21st Century Leaders Awards, awarding Sir Ben Kingsley CBE, Josh Hartnett, Venus & Serena Williams, Danny Boyle & Christian Colson and Monica Yunus at a ceremony and Gala Dinner held in Doha.
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January 2009
Assisting Her Royal Highness Sheikha Mozah bint Nasser Al Missned to engage the assistance of the 21st Century Leader Sir Bob Geldof KBE, for Al Jazeerah TV's first regional televised telethon appeal, which raised $24 million for the Fakhoora Fund.
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October 2008
Assisting Lord Mervyn Davies CBE then Chairman of Standard Chartered Bank to raise $962,000 in New York for the Seeing is Believing initiative, engaging the assistance of the 21st Century Leaders Minnie Driver and Joseph Fiennes.
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August 2008
Assisting former Governor of Rio to raise $4 million in Rio di Janeiro, at the Saúde Criança Renascer Gala Dinner (The Children’s Health Association), held at The Governor’s Palace.
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November 2006
Engaging our celebrity leaders’ attendance, key note speeches and celebrity auction prizes for The Royal Family of Qatar’s ROTA Royal Gala Dinner event, which generated $36.7 million.
Key Stats
21st Century Leaders have collected...
859
ARTWORKS OF HOPE
644
CELEBRITY MESSAGES OF HOPE
793
CELEBRITY SELF PORTRAITS
800
CELEBRITY SIGNATURES
133
CHARITIES FUNDED
$
104,789,586
RAISED TO DATE
ETHICAL TRADING POLICES IMPLEMENTED IN
63
FACTORIES
IN
16
COUNTRIES