The retail launch of the first ever Whatever It Takes Patch Labels took place at Dubai Marina Mall in partnership with Smitten Boutique.
The collection of Whatever It Takes Patch Labels featured artworks kindly created and donated by 21st Century Leaders - Phil Collins, Pierce Brosnan, Moby, Ronnie Wood, Penelope Cruz, Charlize Theron, Naomi Campbell, Nicole Kidman, George Clooney, Valeriya, and the late Sir Roger Moore.
A famous Dubai-based painter also kindly donated her services to hand paint customers’ names and chosen designs on jackets for mums, daughters, or sons creating truly unique, one-off items.
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