How have we helped?
The funds were raised by 21st Century Leaders, from the sale of Whatever It Takes products.
Ethiopiaid aims to create lasting and positive change in Ethiopia by tackling the problems of poverty, ill health and poor education.
As a fundraising organisation, they donate directly to local community projects in Ethiopia. These partners already hold the answers, they simply need a helping hand from people like us to carry out their work.
Ethiopiaid was founded in 1989 by Sir Alec Reed, CBE (Chairman of the Reed Recruitment Family of Companies), who visited Ethiopia in the late 1980's and was incredibly moved by the suffering he saw there. Under the patronage of Reed Executive, Ethiopiaid was established to give everyone the opportunity to make a difference.
They focus our efforts solely in Ethiopia. By doing so, they aim to achieve a real difference for those in desperate need by providing vital solutions to the daily hardships being faced. Prevention is the ultimate cure - as such we believe that building people's capacity to help themselves is of great importance if sustainable change is to be made.
By 2009, Ethiopiaid has donated over £25 million to partner projects in Ethiopia. At the time they were working with 20 dedicated partner projects and they aim to donate approximately £2 million to these deserving causes each year. Poverty and hardship in Ethiopia is still extreme but with your help they can continue to give hope for the future to a country with a tragic past.