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TAGS: Sir Ben Kingsley

Whatever it Takes Opening with Sir Ben Kingsley

Oscar winning actor Sir Ben Kingsley will be cutting the ribbon to officially mark the grand opening of the Whatever It Takes Experience at 5pm on the 30 October at the Grand Hyatt Doha.

Sir Ben who became a 21st Century Leader Ambassador when he donated his original artwork to Whatever It Takes in August 2004 will be also be taking a guided tour of the experience, and will get the chance to look at some of 50 original artworks from other stars of the stage and screen on display in the exhibition which will also include his own donated artwork. Featured celebrity artwork will be on show from George Clooney, Samuel L. Jackson, Giorgio Armani, Donna Karan, Sir Bob Geldof, Snoop Dog and Heidi Klum and many others.

Whatever It Takes is a cause-related product campaign which involves more than 600 celebrities or leaders in their field who have been officially invited to become a 21st Century Leader. As an ambassador they create an original piece of art with a strong message of hope. This artwork is then designed into a variety of environmentally sustainable lifestyle products, created by producers who are working towards the Whatever It Takes ethical policy. The products are then sold to raise funds through 4000 prestigious retail partners globally such as Harrods, Selfridges, Bloomingdales, Macy’s, Lane Crawford, David Jones and Harvey Nichols amongst others.

Award winning Slumdog Millionaire director and producer duo Danny Boyle and Christian Colson who became 21st Century Leader Ambassadors earlier this year said “We were so excited to be able to be able to contribute our artwork to Whatever It Takes, and are really excited to be part of the campaign and to join the 600 other stars that are already in the programme.” Their artwork will also be on display as part of the exhibition.

Products for sale in the shop include iPod covers, t-shirts, computer accessories, stationary, canvas prints, watches, mugs and plates, wall and alarm clocks, wallets, and bags featuring artwork donated by such celebrities as Nicole Kidman, Lucy Liu, Coldplay, George Clooney, and Sir Bob Geldof CBE. One of a kind, unique items and collections from Stella McCartney, Heidi Klum, Gwen Stefani, Alexander McQueen and Sir Paul Smith are also available as part of a silent auction.

For the first time ever, all of these products will be available in one place in Qatar through the Whatever It Takes Experience at the Grand Hyatt Doha later this week. The experience which is running from 28-31 October, and is already open to the public, is a unique art, shopping and cafe space at the Grand Hyatt Doha which includes exclusive Whatever It Takes products.

Starting from today, visitors to the hotel can take part in a treasure hunt to win exclusive products from the Whatever It Takes product range. If they are the first person to find the hidden voucher in the lobby area of the Grand Hyatt Doha, by following the clues released on the Whatever It Takes Facebook group, they can redeem their voucher for a free prize. To take part, go to and become a fan, and sign up to the treasure hunt event.

Sir Ben Kingsley is one of the first recipients of a Doha 21st Century Leader Awards to be presented in a special gala dinner later on that evening, alongside American actor and film producer Josh Hartnett, who starred together with the Gandhi actor in the 2006 hit thriller Lucky Number Slevin. The multi-award winning director and producer team of Danny Boyle and Christian Colson, who made last year’s smash hit Slumdog Millionaire, will also be recognised.

The recipients will receive an award entitled “Draw Your Own Time” that has been specially designed by respected artist and sculptor Lorenzo Quinn, who has a long history of being commissioned for public works in Qatar including the “Give & Take” statue marking the entrance of the Aspire Sports Academy in Doha.


For more information please contact

Patsy Bateman (English) on or +974 323 3935

Farah Faisal Aburamadan (Arabic) on or +974 582 4582

Or visit us online at :


Display of Whatever It Takes products available at the shop in the Grand Hyatt Doha

Sir Ben Kingsley

Film about Charlotte di Vita and Whatever It Takes (click here or enter this URL)


For more information please contact : Patsy Bateman (English) on or +974 3233935 Farah Faisal Aburamadan (Arabic) on or +974 582 4582

21st Century Leaders Foundation

Founded by Charlotte di Vita in 2003, when Nelson Mandela appointed her as a Goodwill Ambassador to his Children’s Fund, the 21st Century Leaders Foundation aims to leverage the influence of leaders in their field and popular culture to cause positive change. 21st Century Leaders Foundation’s mission is to assist and encourage a generation of influencers – royalty, Nobel peace prize laureates, and well-known figures in the fields of film, music, fashion, art and literature - to raise awareness and funds for international development causes, thereby leading the way in promoting positive environmental and sustainable human development solutions.

Friends of the Environment Center (FEC)

Friends of the Environment Center (FEC) was established in 1992 in Doha as a non-profit non-governmental organization (NGO) dedicated to environmental protection and conservation. FEC aims to play an effective role in collaboration with governmental and non-governmental organizations concerned with the environment in the State of Qatar., to maximise environmental safety, health and natural beauty and to reach the best possible level of sustainable development for the enjoyment and well-being of man. The center depends on voluntary work to carry out its activities. It is a member of the Arab Federation for Youth and Environment and has been designated as the Regional Coordination Office for the GCC countries. It is a founder member of the Gulf’s NGOs Environmental Network and maintains active cooperation with several regional and international organisations, in particular UNEP, UNESCO and ROPME.

Qatar Charity

Qatar Charity (QC) is a non-government organisation which was established in 1992 in order to support the Qatari society and other needy communities abroad. Its mission is to support the abilities of the most needy groups to fulfil human dignity and social justice in cooperation with partners. Its vision is to be an example, a pioneering, distinguished Islamic institution which combines originality, creativity and professionalism in the field of humanitarian aid and development. QC is one of the largest charities in the Gulf, its activities covering more than 40 countries in Africa, Asia and Europe, through its registered field offices in various countries or local civil societies as implementing partners. QC is registered in Qatar and governed by law No (2) of 1974, which is amended by decree-law No (17) 1989, and law No (8) of 1998, which regulates work of private societies and foundations. QC has been in consultative status with UN ECOSOC since 1997.

Whatever It Takes

Whatever It Takes is a unique artwork campaign launched by 21st Century Leaders Foundation. Over 600 leaders in the worlds of fashion, film, television, art, music and sport, have donated their artworks and have signed messages of hope for the future. This artwork is used to design and create a variety of lifestyle products which are then sold to raise funds through 4000 retail partners which includes Harrods, Selfridges, Bloomingdales, Macy’s, Lane Crawford and David Jones amongst others. Whatever It Takes works closely with their leaders to assist and encourage a generation of influencers to take ownership, engage in positive action, raise awareness among their communities, and champion the solutions to poverty and environmental degradation. Whatever It Takes raises funds for key global development causes, including poverty alleviation, the protection of children, and environmental conservation.

Grand Hyatt Doha

Blending traditional and modern architecture, Grand Hyatt Doha is a business hotel in the new district of West Bay Lagoon. A mix used complex of 249 guestrooms and 91 residences including 39 suites and 43 executive club rooms. It boasts of four restaurants that are individually designed with show kitchens featuring international cuisines, a lobby lounge and a bar with walk-in cigar room. The hotel has extensive conferences facilities in 11 meeting rooms and a 1,500 sq m ballroom. The hotel has extensive leisure facilities including a Hyatt Pure day spa, private beach, three outdoor swimming pools and health club with indoor lap pool. For more information about the hotel and to make a reservation, call +974 448 1234 or visit