21st Century Leaders raises funds to support humanitarian and environmental causes, striving to encourage a generation of influencers to take ownership, positive action and raise awareness among their fans for critical global causes.
21st Century Leaders is not just its own charity; it is also an enabler of other charities.
More than 2,000 artworks by more than 100 artists and galleries from 25 countries. This is the concept that the World Art Dubai launched on. It was showcased for the first time in the Middle East, with 20 artworks created by en A-list cast of screen
World Art Dubai, a new kind of inclusive, affordable art fair, hits Dubai’s World Trade Centre on April 8. Entry is free of charge and visitors can view over 1,000 works of modern and contemporary art created by more than 100 artists and 80 galleries from
Eason Chan electronic accessories from Whatever It Takes
We ‘re excited to announce the release of Eason Chan 11” and 13” laptop sleeves (made out of the revolutionary paper-like Tyvek material) designed for Macbook Air/Ultrabook and the Eason Chan Premium Gel Shell for iPhone 5c and5s.
21st Century Leaders Ltd. funded costs of a Northern Mozambique School for Girls fundraising film by Yana Fleming, which cost $13,186. Click here for video documenting the journey.
The film lead to 3rd party funding from HH Sheikha Hanadi Al Thani for an awareness raising hard back book called Os Fihos das Quirimbas (Children of Quirimbas) & a soft back small format book of the same name both featuring photographs by Sara Mohammad Al Shamlan, joint winner of the Unsung Hero Award at the 21st Century Leaders Award in Oct 2009. Click here to preview and purchase the small format book.
3 Laptops & 2 blackberrys were also purchased with $2800 funds raised through the sale of WIT products in Qatar with the W Hotel Doha & Marriot Hotel Doha from Dec 2008 till Jun 2010.
$10,000 promised by HE Sheikha Hanadi for 21st Century Leaders consultant Yana Fleming’s Girls Scholarship Fund in Mozambique, after attending the 21st Century Leaders Awards and also seeing the film on Northern Mozambique kindly organised by Yana Fleming working on a pro bono basis with related travel, film and editing costs of $13,186, funded by 21st Century Leaders. Please see section 1.24 for further details.
21st Century Leaders asked HM Juan Carlos King of Spain to kindly donate an auction prize, at the Saúde Criança Renascer Gala Dinner held at The Governor's Palace in Rio di Janeiro in August 2008. This auction prize fetched R$30,000 (Brazilian Reals) at auction. 50% of the funds raised went to Saúde Criança Renascer see page 1.31 and 50% went to Pro Natura for its work in Brazil. Click here for press from the event.
ReKindle Your Love for Reading with Whatever It Takes
With early-morning reads now disguised behind the glossy screens of our e-readers, the once colourful sea of book covers on the morning commute has been replaced by a rather dull wave of grey. Make a statement on your way to work with these colourful kindle covers from charitable organisation Whatever It Takes.
In 2013 21st Century Leaders sponsored Ian Hyder Managing Director of Max Publishing to run the London Marathon. Every penny raised from his marathon was split between The Light Fund (the industry charity that he helped set up) and The Children’s Trust Hospital.
In 2013 21st Century Leaders sponsored Ian Hyder Managing Director of Max Publishing to run the London Marathon. Every penny raised from his marathon was split between The Light Fund (the industry charity that he helped set up) and The Children’s Trust Hospital.
In 2013 21st Century Leaders sponsored Sir Bob Geldof’s managers Mark & Gina Crowe to take part in ‘The Nine Lakes Challenge’ a grueling mountain bike ride and arduous trek over Helvellyn in the Lake District reaching Nine Lakes within Nine Hours, in support of BBC Children in Need.
In 2012 21st Century Leaders donated products from celebrity ambassadors Dame Vivienne Westwood, Kanye West and Slash to its pro bono lawyers Lovells’ Christmas Raffle. Lovells chose to donate the funds raised to Action Against Hunger.
In 2012 21st Century Leaders donated products from celebrity ambassadors Dame Vivienne Westwood, Kanye West and Slash to its pro bono lawyers Lovells’ Christmas Raffle. Lovells chose to donate the funds raised to Leukaemia & Lymphoma Research.
In 2012 21st Century Leaders sponsored Prodigy’s manager John Fairs’ son Ollie, who in December started a solo 24,000 mile motorbike ride for charity, riding the entire length of the South, then Central and finally North American Continents. The main goal for the trip is to hit his fundraising target of £100,000.
With 21st Century Leaders’ donation Benjamin an ex child soldier in DR Congo, has been reunited with his family and is back in school, learning instead of fighting. 21st Century Leaders donation helps Peace Direct to continue to support local peacebuilders across the world, remarkable individuals who are doing life-saving work like disarming rebels, resettling refugees, uniting communities and saving children like Benjamin.
21st Century Leaders have supported the Dorset Wildlife Trust yearly since 2010, by adopting a red squirrel on Brownsea Island in Dorset, as a thank you to Gemma Woodham, who worked with us between 2005 and 2011.
As a good friend to Media Trust over the years, CEO Caroline Diehl asked 21st Century Leaders to kindly sponsor her in the British 10k London Run, to raise funds for Media Trust's work to support communities and young people around the UK.
The United Nations World Food Programme (WFP) introduced 21st Century Leaders Foundation to the loyalty platform Loy Logic, who manage Etihad & Emirates loyalty membership websites. Whatever It Takes products now sell on these platforms and proceeds from the sale of the products are shared between WFP & 21st Century Leaders. Click here to see WIT products on Etihad website.
In addition, 21st Century Leaders donated 12 products for auction at an event held by WFP and the Italian Industry & Commerce Office, on the 10th December at the Armani Hotel in Dubai. These auction prizes raised $1800 and since then 21st Century Leaders has assisted the WFP by supplying Whatever It Takes products for sales in schools, at WFP’s Youth in Action school events and also at the Dubai World Cup at Meydan, where again proceeds were shared.
21st Century Leaders held an event at the foundation centre for Volunteer in Dubai, where proceeds of the sale of Whatever It Takes product was shared between both Volunteer in Dubai & 21st Century Leaders. Click here for photos.
On 15th May 2012, 21st Century Leaders supported our friends at Creative Artist Agency (CAA) by donating over $600 worth of Whatever It Takes celebrity merchandise as auction prizes at their event “A Little Night of Music” in Nashville. The prizes included product from our leaders Nicole Kidman and George Clooney and raised $325 for the Pencil.
21st Century Leader donation allows Pencil to continue its good work establishing and nurturing community-school partnerships that provide additional resources and volunteers to Metropolitan Nashville Public Schools. The revenue from the “A Little Night of Music” event sustains their programmes that link community - volunteers with Metro School students to support priority areas such as reading, math, mentoring and career
In May 2012, 21st Century Leaders gave former volunteer Hanna Hassanbek Whatever It Takes products to arrange a fashion show, with the proceeds being shared with 21st Century Leaders and her chosen charity Mission Himalaya.
Hanna Hassanbek went to Nepal with her school The English College in Dubai, who fundraised to build the Eco-Farm Home for the homeless children charity Mission Himalaya. Whilst Hanna was out in Nepal she helped carry out necessary labour projects at the site, ranging from digging footings for the planned multi-purpose hall, painting the interior of the dormitories and play room and helping demarcate the organic garden which will provide the project with food and a sustainable source of income.
$6,128 has been raised by 21st Century Leaders, from the sale of Whatever It Takes products. These funds were given to KCDI as unrestricted funding, in order that they can fund the overheads, that are most difficult to get other funders to support.
In 2008 Chris Vale from our pro bono lawyers Rouse was introduced to KCDI by Charlotte. Chris later ran a marathon and raised over US$1,500 for KCDI and for the benefit of another orphanage SCIM Reap.
In 2008, KCDI also received £11,000 from anonymous donor, who was originally introduced to Charlotte di Vita MBE by HRH Princess Anne and then to KCDI. 21st Century leaders then paid for and arranged for KCDI's Director to attend a presentation at the donor's offices in London, which resulted in critical funding that helped the charity at a difficult time of funding crisis.
21st Century Leaders also introduced KCDI to Reach Out To Asia (ROTA), arranging for representatives to visit Cambodia so that they could begin funding, as well as a cross cultural relationship involving Cambodian performing arts.
In April 2009, KCDI received $40,000 from ROTA, with a further $20,000 in August 2010 as a result of their partnership.
Students from KCDI performed traditional singing, dancing and music in front of international celebrities at the ROTA Royal Gala Dinner in October 2009.
In February 2011, around 30 high school students from five schools in Qatar travelled with ROTA to Cambodia on a cultural exchange trip to the Kampot Traditional Music School for Orphaned and Disabled Children. 21st Century Leaders financed the Director of KCDI's trip, so that she could meet with the new ROTA consultant and choose a new school director and sett up the board and building partnerships for their school.
Funds raised supported the Kandulwe community in rural Zambia to run a community school for 160 of their children. Before funding the school consisted of 2 derelict rooms without proper roofs. With the funding Kaloko Trust built 2 permanent classrooms and 2 houses, improving the facilities and teaching and allowing them to apply for government-funded teachers.
In subsequent years the school went on to achieve the best national results average in Zambia, despite being a remote community school in the far North of Zambia as better school facilities attracted better teachers and encouraged students to attend school regularly.
21st Century Leaders ’ donation to Emirates Environmental Group, ensure that the NGO kindly organise the collections of waste materials from the foundation centre whenever needed, to ensure that all paper, plastics,aluminium and glass are responsibly recycled from the centre.
In addition Emirates Environmental Group is able to sell this waste to raise additional funds for its programme.
Improving the social & environmental working conditions in commercial factories globally
The Whatever It Takes licensing programme aims to raise money for charitable programmes, through the sale of products featuring the artworks of over 640 leaders. Crucially 21st Century Leaders wishes to ensure that funds are always raised without expense to anyone in the supply chain, keeping in mind especially, the workers who kindly work hard for our manufacturing partners, in commercial factories globally.
How have we helped? 21st Century Leaders first started to fund Trade plus Aid programmes in South Africa in 2005. Between 2005 and 2009, the Trade plus Aid Nutritional Outreach Programme received $134,428 for the projects detailed below.
In April 2010, Nordoff Robbins invited 21st Century Leaders Foundation to the 15th anniversary of its Football Extravaganza. 21st Century Leaders took charity fundraiser James Johnstone to this event in order to raise funds. That evening James Johnstone raised £35,000 for Nordoff Robbins.
In May 2003, 21st Century Leaders Founder & Director Charlotte di Vita MBE, was chosen as a Goodwill Ambassador to Nelson Mandela Childrens' Fund.
Initially 21st Century Leaders donated funds to the Nelson Mandela Children's Fund to support the work of Bethesda House, a centre for HIV positive children run by the Salvation Army, and its outreach project in the community of Soweto (see details below).
Thereafter the Nelson Mandela Children's Fund asked 21st Century to donate funds, on a non restrictive basis, to allow the Nelson Mandela Children's Fund to determine where funds are most needed. The Trustees of 21st Century Leaders agreed this due to the special relationship between 21st Century Leaders Foundation and the Nelson Mandela Children's Fund going forward.
In 2011 the Nelson Mandela Children’s Fund asked that funds raised by Whatever It Takes royalties be used to fund the Nelson Mandela Children’s Hospital Fund.
Money donated by 21st Century Leaders has provided training for counsellors in both rape crisis and HIV/Aids. The counsellors are based at 4 sites in the Msunduzi (Pietermaritzubrg) City Health area, providing emergency assistance and accurate information to rape survivors, through the provision of pre-and post-test counselling services for HIV testing and access to post-exposure prophylaxis (PEP) and support.
These funds will allow LifeLine Rape Crisis PMB to establish a model of good practice in the provision of
counselling services relating to HIV/Aids in Pietermaritzburg. It will also be used to ensure that poor people have increased access to affordable and adequate basic health services through the municipal health system. With particular focus on HIV/Aids and gender issues to provide sup- port services for rape survivors.
Lifeline is a national organisation with 20 centres and 15 satellite centres around South Africa. LifeLine-Rape Crisis is a lead partner in the CINDI (Children in Distress Network) which focuses on children’s needs in relation to HIV/Aids.
The high standard of counselling at Lifeline-Rape Crisis has been recognised by other counselling organisations in the country – and in April 2003 Lifeline-Rape Crisis was invited to train a group of counsellors from South Africa, Botswana and Namibia in rape crisis counselling principles and methods.
With the grant received from the 21st Century Leaders, the project was able to expand into the provision of counselling and PEP services to rape survivors. Although LifeLine has been working with women and girls for three years this project now means that 4 Counsellors were placed in 4 strategic sites to provide services specifically for rape survivors. In addition the Counsellors will be trained to qualify as Social Auxiliary Workers.
21st Century Leaders have raised funds for Virgin Unite & its partner charities from the sale of Whatever It Takes products. $26,748 was donated from sale of wristbands. This donation was used to fund the Starfish project detailed below.
In addition $16,000 was donated from the WIT Natalie Imbruglia auction prize at the Royal family of Qatar's Reach Out To Asia Gala Dinner event in November 2006, which went directly to the Campaign to End Fistula project detailed below.
In 2010 21st Century Leaders sponsored Drew Lawson who took part in the The YogaThon and did 108 Sun Salutations in a row at The Yoga Show on 30th October 2010, to raise money for The Special Yoga Centre.
21st Century Leaders introduced Yana Fleming to the Melissa Cosgrove Foundation. Yana has since helped set up a charitable partnership, linking Golden Glory Pattaya with the Melissa Cosgrove Foundation. Golden Glory Pattaya is proud to support The Melissa Cosgrove Children’s Foundation and opens the center twice a month to the children for training.
21st Century Leaders: Samuel L Jackson - Kanye West - Claudia Schiffer - Sugababes - Corinne Bailey Rae - Beverley Knight - Sophie Ellis Bextor coming to Abu Dhabi
Samuel L Jackson, Kanye West, Claudia Schiffer, Sugababes, Corinne Bailey Rae, Beverley Knight and Sophie Ellis Bextor are all 21st Century Leaders. To become so, their first level of engagement and commitment has been to donate their original artworks to the 21st Century Leaders’ Whatever It Takes Campaign.
New office opened in UAE based at Masdar City - The world’s first carbon-neutral, zero waste city!
Masdar City is a US $22 billion free zone located in Abu Dhabi, and will become our new, environmentally sustainable headquarters for the GCC.
21st Century Leaders Foundation is the very first international charitable foundation registered at Masdar.
21st Century Leaders will continue to leverage the influence of its 600 international celebrities, in their respective fields, to raise awareness and engage the GCC community in positive steps to mitigate climate change, conserve regional and international marine and wildlife environments.
In November 2006 21st Century Leaders engaged the attendance of our leaders and commitment for celebrity auction prizes for The Emir of Qatar Sheikh Hamad bin Khalifa Al Thani, Her Highness Sheikha Mozer bint Nasser Al Missned, The Heir Apparent of Qatar, His Highness Sheikh Tamim bin Hamad Al-Thani, and Her Excellency Sheikha Al-Mayassa bint Hamad Al-Thani’s charity, Reach Out To Asia. The 21st Century Leaders' Auction Prize fetched US$450k at the Reach Out To Asia Gala Dinner Event, of which 50% was donated to Reach Out To Asia directly.
In 2009 The Royal Family of Qatar asked 21st Century Leaders to assist them with a second event. The 21st Century Leaders' Auction Prize fetched US$1m at the Reach Out To Asia Gala Dinner Event on 31st Oct 2009, of which 50% was donated to Reach Out To Asia directly.
The funds from the ROTA Gala Dinner in November 2006 to which 21st Century Leaders contributed its celebrities and arranged celebrity one of kind items for auction, have directly benefited over 12,000 people, and helped to build and rehabilitate 3 schools and a community library in Indonesia, 39 schools in Lebanon, 17 schools in Pakistan and a school, women’s centre and recreation space in Afghanistan.
21st Century Leaders recommended six water charities to Lovells, 21st Century Leaders' pro bono lawyers, for their Charity of the Year campaign. This resulted in one of 21st Century Leaders recommended charities. PumpAid Foundation, receiving £32,000 in donations, raised by Lovells for their chosen water charity.
Sara Al Shamlan winner of the Unsung Hero Award at the 21st Century Leaders Awards, travelled with Aisha Shaikh and 21st Century Leaders on the trip of a lifetime to see how they could help the young girls in Northern Mozambique, in the world’s poorest Islamic community.
Monica Yunus Honoured for Humanitarian Achievements
The talented New York Metropolitan Opera soprano Monica Yunus is to be honoured with a Doha 21st Century Leader Award, to be presented during a special gala dinner at the Grand Hyatt Doha in Qatar on 30 October.
A unique dinner with the stars of the smash-hit film Slumdog Millionaire will be one of the prizes auctioned at the Doha 21st Century Leaders Awards on Friday 30 October. The multi-award winning director and producer team of Danny Boyle and Christian Colson will be in Doha this week to be honoured in the Doha 21st Century Leaders Awards to be held at the Grand Hyatt Doha for their humanitarian work.
A unique painting featuring the footprint and signature of world-famous footballer David Beckham will be auctioned at the Doha 21st Century Leaders Awards at the Grand Hyatt Doha this Friday, 30 October.
Announcement: Film Stars to be Honoured at Inaugural Doha 21st Century Leaders Awards
Film stars Josh Hartnett and Sir Ben Kingsley and film makers Danny Boyle and Christian Colson will be the first recipients of a Doha 21st Century Leader Awards to be presented in a special gala dinner at the Grand Hyatt Doha in Qatar on 30 October.
21st Century Leaders asked HM Juan Carlos King of Spain to kindly donate an auction prize, at the Saúde Criança Renascer Gala Dinner held at The Governor's Palace in Rio di Janeiro in August 2008. This auction prize fetched R$30,000 (Brazilian Reals) at auction. 50% of the funds raised went to Saúde Criança Renascer and 50% went to Pro Natura for its work in Brazil. Click here for press from the event.
In 2008, Lord Mervyn Davis CBE asked Charlotte di Vita to join the Seeing is Believing committee as a board member.
21st Century Leaders helped Seeing is Believing to raise funds through the attendance of its 21st Century Leader Joseph Fiennes, to Seeing is Believing's New York Gala Dinner held on 6th Oct 2008. The Gala Dinner raised $484,000 which Standard Chartered Bank matched in funds, raising a total of $968,000.
21st Century Leaders worked with its leaders Joseph Fiennes and Minnie Driver to create auction prizes to raise funds on the night. Details are:
- US$ 8,000 through auction prize donated by Joseph Fiennes
- US$ 5,000 through auction prize donated by Minnie Driver
CARE requested that 21st Century Leaders funding be used to fund CARE's community based micro finance, in the Nampula & Inhambane districts of Mozambique. From 2008-2011 CARE aimed to reach over 10'000 people in these 2 provinces, mainly targeting the rural population not served by previous financial markets and women's groups to help them overcome economic gender barriers.
21st Century Leaders' funding helped Anti-Slavery International support key partners that work closely with vulnerable children, specifically focused on the Forced Child Begging Project; to draw attention to the abuse, those who benefit and the reasons it continues to be allowed. Anti-Slavery developed advocacy & actions aimed directly at governments, child beggars & their families, in order to protect & rescue children & to end the practice.
Corey Taylor from Slipknot introduced 21st Century Leaders to ChildFund International, asking that we raise funds for ChildFund to build a school in Mozambique. 21st Century Leaders contacted the CEO of VANS shoe brand, which is owned by VF Corporation, asking if they would partner with 21st Century Leader Corey Taylor to produce a VANS classic canvas shoe design. VANS kindly agreed to do so, raising $35,303 from the sale of this shoe and other Whatever It Takes shoe designs, in order that the school needed by the Mazivela village could be constructed.
School Construction Project, Mozambique
Funds raised by 21st Century Leaders financed the construction of a 2-room school in Mazivela, Mozambique which will help to educate some of the 781 children within the community. To date all the schools in the area have been built by parents from local materials which are prone to sever damage during heavy storms. During the strong winds the buildings become unsafe and have been known to collapse.
Funds from 21st Century Leaders were used in Northern Uganda and the Niassa province of Northern Mozambique giving poor communities the opportunity to work themselves out of poverty.
As part of a 4-year programme in Mozambique, Oxfam have helped poor farmers grow enough food to sustain themselves and have trained them in sustainable farming. Oxfam bought & distributed maize, ground nuts & rice seed to up to 4'450 farming families.
They set up 13 seed banks ensuring that families have ongoing seed supply and so become less reliant on Oxfam to provide seeds yearly. They have organised 'learning exchange visits" so that farming knowledge can be easily passed between growers. Oxfam also provided nutritional advice. Over a 4-year period they expected to help over 7'000 families, about 35'000 people in five of the poorest districts of Niassa.
With the money raised by 21st Century Leaders meant LIFEbeat was better able to offset costs of a long overdue computer system upgrade. LIFEbeat planned to replace 10 computers, set up a new server and improve its network.
New computers will bring faster access to information and offered LIFEbeat employees a more stable environment in which to track and communicate with our hundreds of volunteers. A computer system upgrade meant that LIFEbeat opened up a better dialogue between people who share the common goal of helping to bring the life saving message
Funds raised by 21st Century Leaders went towards the costs of the capacity building workshops for 15 project participants. Funding for this project means that the money raised from Whatever It Takes products have a legacy. Giving these projects the tools to become self sustainable will assure that their work has a quantifiable impact on their communities.
In August 2005, 21st Century Leaders funded its music consultant Will Moore, to organise a special charity concert by the Scissor Sisters. This concert raised £42,000 and the funds were donated to the Elton John Aids Foundation.
21st Century Leaders has specifically funded programmes in South Africa, helping deliver better healthcare, food and education opportunities to 70,000 children, as well as providing them with the psychosocial support they need to cope with the trauma around them. Supporting children also means supporting their families: that’s why EJAF also helps find sustainable sources of income for those caring for orphaned or vulnerable children.
EJAF is building on a decade of its support for palliative and home based care before AIDS drugs were available to now scale up antiretroviral treatment for adults and children at provincial level. Young women are the most at-risk for acquiring HIV, so finding ways to lessen their vulnerability to the disease is another focus of EJAF funding in South Africa, as is supporting services targeting the most vulnerable communities.
21st Century Leaders, Whatever It Takes and Trade plus Aid, are charitable trademarks and brand names of British registered charity no: 1061376. Each of the brand names are distinct campaigns covering different humanitarian and environmental causes, each use different innovative solutions to tackle sustainable international development issues through social enterprise.
21st Century Leaders is registered as the first international charitable not for profit at Masdar, the UAE's first ever zero waste carbon neutral city since April 2010. Have you experienced any problems with the site?Please report any difficulties to email@example.com.
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