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Attitude is Everything

Regions: UK

Category: Human Justice Music & Art

Tags: Whatever It Takes

Total Raised: $98

How have we helped?

The funds were raised by 21st Century Leaders, from the sale of Whatever It Takes products.

About Attitude is Everything

Attitude is Everything improves Deaf and disabled people's access to live music by working in partnership with audiences, artists and the music industry to implement a Charter of Best Practice across the UK.

Attitude is Everything began as a pilot project in September 2000 as a response to Deaf and disabled people’s desire for fair treatment at music venues, clubs and festivals. They set out to address an apparent lack of awareness in the music industry of the Disability Discrimination Act (DDA) and its obligations.

They challenged the status quo with two creations. The Attitude is Everything Charter of Best Practice encourages live venue promoters to publicly show their commitment to improving access. Club Attitude is held in fully accessible venues and features a mixture of live performers (both disabled and non disabled), attracting guest slots from artists including Mystery Jets, Foals, Art Brut and DJ sets from Alan McGee, Get Cape Wear Cape Fly and DJ Void.

Their many successes to date include working with Festival Republic, signing the majority of Academy Music Group’s venues to the Charter and working with Channelfly to improve access at The Great Escape.