You can also make a direct donation to the charity, via the PayPal donate button below.

Our Mission

Founded by Charlotte di Vita MBE in 2003, when she was appointed a Goodwill Ambassador to the Nelson Mandela Children’s Fund, 21st Century Leaders mission is to assist and encourage a generation of influencers Royalty, Nobel peace prize laureates, and well-known leaders in the fields of film, music, fashion, art and literature etc – to raise awareness and funds for international development causes, thereby leading the way in promoting positive environmental and sustainable human development solutions.

Our 21st Century Leaders include Archbishop Emeritus Desmond Tutu, Sir Paul McCartney, Sir Roger Moore, Sir Bob Geldof, Sir Richard Branson, George Clooney, Nicole Kidman, Claudia Schiffer, Donna Karan, David Bowie and Coldplay – to name just a few - and the campaign has grown to include art contributions from over 750 Leaders which have enabled 21st Century Leaders to raise funds and awareness for multiple charitable projects.


21st Century Leaders does not solely carry out its own charitable programmes, it is also very much an enabler of other charities. 21st Century Leaders' independently, self generated income from its Whatever It Takes merchandise, allows 21st Century Leaders to work free of charge and pro bono in its support of our partner charities own fundraising activities.

Photos (from left to right) Nelson Mandela inaugurating Charlotte di Vita as Goodwill Ambassador for the Nelson Mandela Children’s Fund in May 2003. Charlotte di Vita, receiving her MBE from Her Majesty The Queen in October 1998 for her work with Trade plus Aid. Charlotte di Vita with Sir Richard Branson, one of our 21st Century Leaders discussing his celebrity designed ceramics for 21st Century Leaders. Charlotte di Vita with Sir Patrick Stewart, Dean of Huddersfield University from whom she received her Honorary Doctorate in 2005. Sir Patrick Stewart became a 21st Century Leader and presented his artwork to Charlotte at the University.